The Shopping Herd
Sometimes, certain things can be explained by the numbers. For instance, in looking at the numbers that were listed in the Michael Vick bankruptcy filing, we learned that, despite money issues for Vick in 2007, he purchased a 2007 Infiniti truck for his fiancee, at a cost of 65k. Apparently, she needed something comfortable to drive when coming to visit him. At least that is a possible explanation.
Sometimes, a bias and prejudice can explain a belief or position that may be espoused. During the political season, there was a regular banter about whether reporters covering the Presidential campaigns, were influenced by how they were going to vote. In regularly reading Sports Illustrated columnist Peter King, I have learned that he has an affinity for the New England Patriots and even took a left handed swipe at the Coach of the Jets, when he wrote his article about the Patriot filming fest. The article appears to me to almost question why anyone would turn that team in for cheating. (Sept 19,2007 article) I suspect he would not write the same column today. Of course, my reading of the article is understandably slanted because I am not a Patriots' fan.
However, I still am trying to come to grips with the Walmart worker who was trampled and killed on Black Friday.(article) I know that there is such a thing as mob mentality and google even lists over 250k of articles or internet entries about it. (mob mentality) In the Walmart fact pattern, they are currently reviewing store tapes to determine who is responsible. In addition, I suspect that Walmart will bear some culpability in the method of the sale. Apart from the Walmart conduct, Is there really an explanation for this kind of behavior?
Black Friday has become synonymous with amazing bargains and, in this economy, people may be acting differently than in a robust economy. On Sunday, Parade did an article that outlined certain shopping stimulants ("Buyer Beware") where stores that advertised what amounted to be fake bargains.In doing so, they were able to cause greater sales. For instance, a box of spaghetti that was priced at $2.50, barely caused any sales. When the store changed it to "2 boxes for $5", then they saw customers waiting in line.
Psychologists have already begun to weigh in on how this Walmart incident could happen. In the above posted article, psychologist Danielle Knafo compared this shopping to injuries that are caused at a rock concert. "Judgment,intelligence,values and compassion go out the window". I don't doubt any of that. But, I hope that in the analysis of this event, it won't go unnoticed that these retail establishments, with their doorbuster sales and 6am blue light specials, also bear some responsibility and certain safety measures cannot be simply ignored.